The Ethical Fashion & Homeware Emporium experience
The other weekend I went to the Ethical Fashion & Homeware Emporium. A pop up at Camden Market. That is hopefully coming back for Christmas.
It was a very small version of a department store. I could browse through various clothes, bags, swimwear from different brands with a feeling of joy that I just don’t have when shopping high streets.
My dream has always been to have in town a department store the size of Urban Outfitters with ethical brands only.
Now I feel we may get there soon.
What more added to the shopping experience was that the brand owners were there too and had a lot of interesting background info ready!
Here’s a roundup.
The designer called her brand after her grandmother. She sends every new design to her for approval. It carries her name after all.
A highlight is definitely the jackets made of hong kong silk her mother bought in the 80s.
Nido Collective makes homeware products with artisans in Mexico and Guatemala. By that, they are helping to preserve traditional techniques using still natural materials, such as the agave plant.
I could admire stylish designs made of carefully selected materials and if someone wonders - I’m a big fan of the Natural Maguey Shopper. It’s natural, feminine and soft-spoken.
It’s a sustainable luxury brand being in stores all over the world. They have put in place a couple of approaches to producing ethically. All items are made in London with a production method that produces no fabric waste. Materials range from bamboo to polyamide from recycled plastic.
The swimwear is key which comes in beautiful colours and can be worn inside out.
Belo makes leather bags with fabric inlay in Belo Horizonte, Brazil, paying fair wages. Among other materials, they’re also using nylon thread from recycled plastic bottles. The leather is from locally sourced dead stock. I can only recommend going on Belo’s website to read the manufacturer’s story.
I really like that the bags can be worn as cross-body as well as a backpack.
Secret Projects has lots of smart products. Blankets that becomes pillows and Saris that turn into a simple long dress, which are to love.
The production was made by women that could escape forced prostitution during a program that helped them get back into normal life.
I love the Secret Sari dress. It’s so simple and pretty at the same time. This way femininity can really come to the surface. This meets my definition of wild womanhood.